2011 Fiesta performs at X Games

The 2011 Ford Fiesta was a much anticipated launch, with a fun, unique and trendsetting campaign.  Furthermore, the Ford Fiesta will be participating in this years X Games. For the 2011 X Games, Fiesta’s all-star driver lineup grows from three drivers to four with the addition of Ford Rally America and WRC driver Ken Block to last year’s trio of Kenny Brack, Tanner Foust and Brian Deegan. This year’s rally competition at X Games will be comprised of two competitions: Rally Car Racing and SuperRally, a European-style rallycross where four cars will race simultaneously against each other. The Ford foursome of Block, Brack, Deegan and Foust will drive their Fiestas in both competitions.

In addition to the action at X Games, Ford has created unique ways for fans to get in on the fun. One, called “I Win! You Win!” is an on-site promotion where fans in attendance to X Games can text “FORD” to 66937 to be randomly paired with one of the featured athletes for the events. The athletes include Ford Racing rally drivers and Metal Mulisha’s motocross team. If a fan is paired with an athlete and that athlete wins the event, the fan wins the athlete’s custom Fiesta.

Fans also will have another opportunity to win a Fiesta through the “Rock It Like Block” contest. A grand-prize winner will win a 2011 Ford Fiesta, custom designed by Ken Block. The contest runs through Aug. 13, and entries can be submitted at www.rockitlikeblock.com.

Ford also is teaming up with Metal Mulisha to display a Ford Fiesta in its pits during X Games. The team will sign autographs at the Ford Fiesta display, where co-branded Ford and Metal Mulisha posters and skateboard decks will be given away.